Keep it Basic on SKYNews

As a SKYNews listener what would you want?

What could you see?

I couldn't see anything, it was too dark and err err um and yes it was windy

or

All the tiles and bits were moving in a Brownian Motion

You may have to look it up in the second but it is a precise description of what must have been happening, but Sky prefers, maybe a lot of journalists prefer, inarticulate witnesses or possibly witnesses with a screaming baby on the hip. They've been running those interviews all afternoon but not the Browning quote. Also there was another guy calling it Armageddon, it quite patently wasn't Armageddon as I don't see the forces of Good and Evil going to Kensal Rise to slug it out, Streatham yes but not Kensal Rise. If it were Armageddon we'd have problems and property values would be suffering what with the Four Horsemen of the Apocalypse moving into the street, good for the roses though.

This is a good example of disaster journalism, keep running the dazed quotes and the teddy bear in the wreckage.